Dr Hannah Farrimond is a Senior Lecturer in Medical Sociology in the Department of Sociology, Philosophy and Anthropology at the University of Exeter, UK. Her PhD from UCL addressed the social identity of smokers in diverse socio-economic groups (2007). Her current work focuses more broadly on legal addictions (e.g. tobacco/nicotine, alcohol, legal medications), particularly as they relate to new technologies. She is currently PI on a CRUK funded case study examining how English Stop Smoking Services have responded to e-cigarettes. Her recent papers on e-cigarettes in journals such as Addiction and International Journal of Drug Policy have focused on the multiple understandings of vaping, regulation, disadvantage, identity and stigma as they relate to public health policy.