Martin Cullip is a transport company director who uses e-cigarettes and other reduced risk nicotine products and has seen a positive shift in recent years of his staff members quitting or reducing smoking by vaping instead. He is a passionate consumer advocate of all forms of tobacco harm reduction and is an Associate of the New Nicotine Alliance as well as an adviser to the Freedom Association’s Freedom to Vape campaign. He has a keen interest in the rapidly-evolving nicotine market, in particular the politics surrounding it, and has taken part in consumer, industry and political events on the subject from Bournemouth to Brussels and beyond. Martin has also written and blogged for a decade on a diverse range of lifestyle and free market issues for a number of media outlets such as Spiked, International Business Times, The Free Society, advocacy websites and others.