Dr. James Murphy holds a PhD in polymer chemistry and joined us in 2005 after postdoctoral research at the Nara Institute of Science & Technology in Japan developing novel polymer-based drug delivery systems. He has held a variety of roles in R&D, including leading the development and assessment of a Reduced Toxicant Prototype cigarette, as well as development and commercialisation of Vype e-cigarettes. He now heads up our Reduced Risk Substantiation unit, overseeing all of our pre-clinical and clinical research programs. His group is working on research methodologies to substantiate the reduced-risk potential of next-generation products.