Peter Beckett is Managing Director of Beckett Associates, a specialist management consultancy that helps vaping companies survive and grow while navigating political and regulatory risk around the world. Before starting his firm, he spent nearly three years as Head of Public Policy for ECITA, where he was responsible for industry-level political advocacy during the procedure that led to the passage of the Tobacco Products Directive. He has also been instrumental in its implementation, is an expert in compliance with its requirements and was at the centre of negotiations that led to the formation of CEN TC 437 on electronic cigarettes and e-liquids. He has worked and consulted for a range of leading vapour companies in the EU, US and China; and for the US Vapor Technology Association on their campaign against unworkable FDA regulation of the vaping sector.