Dr Brian Carter is the Director of Scientific Communications for the Consumer Advocates for Smoke-free Alternatives (CASAA). Trained as a clinical psychologist, Dr. Carter’s field of study is addictive behavior, with a focus on the pharmacological, psychological, and behavioral foundations of tobacco and nicotine use, dependence, and motivation. As a faculty member in the Department of Behavioral Science at the University of Texas M.D. Anderson Cancer Center, he conducted multiple National Cancer Institute funded laboratory studies on nicotine use in cigarette smokers. He has widely published his findings in academic journals and has presented at numerous national and international scientific conferences.