Joe Gitchell provides strategic counsel to clients across a wide range of health policy, regulatory, and marketing and communications challenges. With a focus on client service, Joe leads efforts supporting regulatory approvals, conducting public policy analysis, developing communications approaches, devising, refining and defending claims, and providing input on strategic market opportunities and directions. He has counseled clients navigating health policy and communications challenges in the US, Europe, Latin America, Asia and the Middle East. 

Joe serves as the president of PinneyAssociates where he provides consulting services on smoking cessation and tobacco harm minimization (including nicotine replacement therapy and electronic vapor products) to Niconovum USA, Inc., R.J. Reynolds Vapor Company, and RAI Services Company, all subsidiaries of Reynolds American Inc. RAI was acquired by British American Tobacco (BAT) in July 2017. Joe also owns an interest in a nicotine gum that has not been developed nor commercialized.