Dr Roberto A Sussman is the founder and Director of Pro-Vapeo Mexico, an association representing Mexican consumers of non-combustible nicotine products and member of INNCO. Dr Sussman is actively advocating for an appropriate regulation of Tobacco Harm Reduction products in Mexico.  As a full time senior researcher in physics at the National University of Mexico (UNAM), he directs and supervises the effort to spread scientific information on these products, as well as advising consumers on how to counter the misinformation and prejudice about them that is rampant throughout Latin America