Dr Sudhanshu Patwardhan is a medical doctor and an MBA with two decades of international experience in biomedical research and regulatory strategy in the pharmaceutical and tobacco industries. He has been with the British American Tobacco Group for the past thirteen years, focusing on nicotine policy, product science and KOL engagement. Sud passionately believes in the role of educating health care professionals in achieving tobacco harm reduction globally. He keenly tweets as @DocTHRNic, primarily on tobacco control challenges in LMIC. Sud lives in Hampshire, England, with his wife and two children. He loves Indian music and is very active as a Director of the charity Art Asia, UK.