Jeannie Cameron is founder and managing director of JCIC International Ltd; a UK based strategic advocacy consultancy specializing in tobacco harm reduction, anti-illicit trade and supply-chain security. For 10 years until 2011 Jeannie was responsible for worldwide advice on all aspects of the FCTC treaty and Protocol including leading delegations to Geneva negotiations and is a known FCTC expert. In 2007 Jeannie received a distinction for her Masters in Law (LLM) dissertation: Emerging International Public Health Issues – Human Rights, Harm Reduction and the Framework Convention on Tobacco Control (FCTC), and continues to advocate about the legal basis on which the FCTC requires Parties to implement harm reduction strategies as part of national tobacco control policies.