Peter Beckett is a consultant who specialises in the identification, analysis and management of political risk. He spent nearly three years as Head of Public Policy for ECITA, where he was responsible for industry-level political advocacy during the procedure that led to the passage of the Tobacco Products Directive. He has also been instrumental in its implementation, is an expert in compliance with its requirements and was at the centre of negotiations that led to the formation of CEN TC 437 on electronic cigarettes and e-liquids. He also works with the US Vapor Technology Association, advocating for sensible regulations in North America, and consults for leading nicotine delivery companies around the world.