Deborah Arnott is Chief Executive of Action on Smoking and Health (UK), honorary associate professor in the Division of Epidemiology and Public Health at the University of Nottingham, honorary fellow of the Royal College of Physicians and member of the RCP’s Tobacco Advisory Group. A recognised international expert on tobacco control and the WHO Framework Convention on Tobacco Control, she has a particular interest in nicotine regulation and harm reduction. She was a member of the NICE committee which developed the guidance on Tobacco Harm Reduction and of the Commission on Human Medicines expert advisory group to the MHRA on nicotine containing products, as well as being a civil society observer to the WHO FCTC Article 9 and 10 working group on tobacco product regulation. Previously Head of Consumer Education for the UK’s statutory financial services regulator, she also has experience as a journalist in print and television.